TY  - GEN
AU  - Moore,Geoffrey A.
TI  - Crossing the chasm: marketing and selling technology products to mainstream customers 
SN  - 0887305199
U1  - 658.8 
PY  - 1991///
CY  - [S.l.]
PB  - Harpercollins
N1  - Hardcover
N2  - The old method for marketing smart products - which basically amounted to throwing money away with both hands - makes way for a totally new game plan
UR  - http://www.amazon.com/exec/obidos/ASIN/0887305199/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0887305199
ER  -