01989    a2200169   4500020001500000020001800015082002000033100002300053245013300076260002800209300002100237500001500258520135400273700002301627856008201650856008701732  a0470820640  a978047082064304a658.834028546781 aMonster, Robert W.10aMarket research in the internet age :bleveraging the internet for market measurement and consumer insight /cRobert W. Monster.  a[S.l.] :bWiley,c2002.  a300 p. ;c24 cm.  aHardcover.  aMarket Research in teh Internet Age takes an in-depth look at the forces that are reshaping the market research and business information industry worldwide. As the impact of the Internet and other enabling technologies take hold, many business processes and activities are being affected. This is creating an abundance of opportunities for value creation, both for new and existing players. This book offers: A visionary discussion of the industry through the eyes of leading practitioners and thinkers in the global market research industry. A comprehensive review of how enabling technology is being applied across the enterprise and around the world. Numerous case studies that demonstrate how the Internet can be used as platform to understand consumers as well as customers. Original research results and executive interviews concerning the state of global market research and the effect of the Internet. Practical guides for evaluating, building and deploying Net-centric tools for multi mode and multi country online research management. This groundbreaking book offers a strategic and visionary analysis of a new era in market research. Written by globally recognized leaders in the field, it puts forward a practical guide to the strategic use of Internet-based technologies and work processes for streamlined management of market research.1 aPettit, Raymond C.403Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/0470820640/chopaconline-20403Amazon customer reviewsuhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0470820640