Paliwoda, Stanley J. <br/><br/>
International marketing / 
Stanley J. Paliwoda. 
 - 2 Sub ed. 
 - [S.l.] :  Butterworth-Heinemann,  1992. 
 - 706 p. ;  25 cm. 
 - Marketing series : student. .
 - Marketing series : student. .
<br/><br/> Paperback. 
<br/><br/> This second edition features less emphasis on exporting and more on international marketing, which implies more international commitment of resources over a longer period of time than does exporting. A global perspective is given so that changing world conditions are taken into consideration. 
<br/><br/><label>ISBN: </label>0750604247 9780750604246 
<br/><br/><label>Dewey Class. No.: </label>658.848