TY - GEN AU - Paliwoda,Stanley J. TI - International marketing T2 - Marketing series : student SN - 0750604247 U1 - 658.848 PY - 1992/// CY - [S.l.] PB - Butterworth-Heinemann N1 - Paperback N2 - This second edition features less emphasis on exporting and more on international marketing, which implies more international commitment of resources over a longer period of time than does exporting. A global perspective is given so that changing world conditions are taken into consideration UR - http://www.amazon.com/exec/obidos/ASIN/0750604247/chopaconline-20 UR - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0750604247 ER -