McCarthy, E. Jerome. <br/><br/>
Applications in basic marketing, 2001-2002 :  clippings from the popular business press / 
E. Jerome McCarthy. 
 - 12th ed. 
 - [S.l.] :  McGraw-Hill Companies,  2001. 
 - 246 p. ;  26 cm. 
<br/><br/> Paperback. 
<br/><br/> A set of market clippins from popular business publications, developed to accompany the "Basic Marketing" and "Essentials of Marketing" texts. They all report intersting case studies and issues relating to topics covered in the two texts and in first marketing courses. 
<br/><br/><label>ISBN: </label>0075610337 9780075610335