TY  - GEN
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Applications in basic marketing, 2001-2002: clippings from the popular business press 
SN  - 0075610337
PY  - 2001///
CY  - [S.l.]
PB  - McGraw-Hill Companies
N1  - Paperback
N2  - A set of market clippins from popular business publications, developed to accompany the "Basic Marketing" and "Essentials of Marketing" texts. They all report intersting case studies and issues relating to topics covered in the two texts and in first marketing courses
UR  - http://www.amazon.com/exec/obidos/ASIN/0075610337/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0075610337
ER  -