Peter, J.Paul. <br/><br/>
Marketing management :  knowledge and skills / 
J.Paul Peter. 
 - 7Rev Ed ed. 
 - [S.l.] :  McGraw Hill Higher Education,  2003. 
 - 896 p. 
<br/><br/> Import.  Paperback. 
<br/><br/><label>ISBN: </label>0071215050 9780071215053