@book{344407,
	author = {Zikmund, William G. and d'Amico, Michael.},
	title = {Effective marketing with infotrac college edition /},
	publisher = {South-Western College Pub,},
	year = {2001.},
	address = {[S.l.] :},
	edition = {3nd ed.},
	note = {Paperback.},
	url = {http://www.amazon.com/exec/obidos/ASIN/032406392X/chopaconline-20}
}