Zikmund, William G. <br/><br/>
Effective marketing with infotrac college edition / 
William G. Zikmund. 
 - 3nd ed. 
 - [S.l.] :  South-Western College Pub,  2001. 
 - 592 p. ;  27 cm. 
<br/><br/> Paperback. 
<br/><br/> With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment. 
<br/><br/><label>ISBN: </label>032406392X 9780324063929 
<br/><br/><label>Dewey Class. No.: </label>658.8