01222    a2200181   4500020001500000020001800015082001000033100002400043245007700067250001200144260004800156300002100204500001500225520060900240700002200849856008200871856008700953  a032406392X  a978032406392904a658.81 aZikmund, William G.10aEffective marketing with infotrac college edition /cWilliam G. Zikmund.  a3nd ed.  a[S.l.] :bSouth-Western College Pub,c2001.  a592 p. ;c27 cm.  aPaperback.  aWith consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.1 ad'Amico, Michael.403Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/032406392X/chopaconline-20403Amazon customer reviewsuhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=032406392X