01315 a2200217 4500 032406392X 9780324063929 658.8 1897 1897 Zikmund, William G. Effective marketing with infotrac college edition / William G. Zikmund. 3nd ed. [S.l.] : South-Western College Pub, 2001. 592 p. ; 27 cm. Paperback. With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment. d'Amico, Michael. Amazon.com http://www.amazon.com/exec/obidos/ASIN/032406392X/chopaconline-20 Amazon customer reviews http://www.chopac.org/cgi-bin/tools/azrev.pl?q=032406392X NBS BK 658.8 ZIK 344407 344407 0 0 0 0 CL CL 2013-08-28 1 658.8 ZIK NBS7035 2015-02-26 2015-02-17 2013-08-28 BK 0 0 0 0 CL CL 2013-08-28 0 658.8 ZIK NBS6590 2013-08-28 2013-08-28 BK 0 0 0 0 CL CL 2013-08-28 0 658.8 ZIK NBS7639 2013-08-28 2013-08-28 BK