Zikmund, William G. creator d'Amico, Michael. S.l.] South-Western College Pub 2001 3nd ed. 592 p. ; 27 cm. With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment. William G. Zikmund. Paperback. 658.8 032406392X 9780324063929 http://www.amazon.com/exec/obidos/ASIN/032406392X/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=032406392X http://www.amazon.com/exec/obidos/ASIN/032406392X/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=032406392X