@book{344408,
	author = {Zeithaml, Valarie. and Bitner, Mary Jo.},
	title = {Services marketing /},
	publisher = {McGraw-Hill/Irwin,},
	year = {2005.},
	address = {[S.l.] :},
	edition = {4th ed.},
	note = {Hardcover.},
	url = {http://www.amazon.com/exec/obidos/ASIN/0072961945/chopaconline-20}
}