Pereault, Wiliam D-Mcarthy,EJerome. <br/><br/>
Basic marketing :  a global-managerial approach, 15th edition / 
Wiliam D-Mcarthy,EJerome Pereault. 
 - 15th printing ed. 
 - [S.l.] :  Boston,MA:McGraw-Hil,2005,  2005. 
 - 22 p. ;  28 cm. 
<br/><br/> Hardcover. 
<br/><br/> Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technology for learning about marketing. CD Rom not included. 
<br/><br/><label>ISBN: </label>0072525231 9780072947038 
<br/><br/><label>Dewey Class. No.: </label>658.8