TY  - GEN
AU  - Pereault,Wiliam D-Mcarthy,EJerome
TI  - Basic marketing: a global-managerial approach, 15th edition 
SN  - 0072525231
U1  - 658.8 
PY  - 2005///
CY  - [S.l.]
PB  - Boston,MA:McGraw-Hil,2005
N1  - Hardcover
N2  - Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technology for learning about marketing. CD Rom not included
UR  - http://www.amazon.com/exec/obidos/ASIN/0072525231/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072525231
ER  -