Perreautl, Jr. and E. Jerome McCarthy William D. Applications in basic marketing / Jr. and E. Jerome McCarthy William D. Perreautl. - International Ed ed. - [S.l.] : Irwin McGRAW-HILL, 1998. - 192 p. - Clippings from the popular business press. . - Clippings from the popular business press. . Import. Paperback. ISBN: 0071158413 9780071158411