@book{344537,
	author = {Bonoma, Thomas V.},
	title = {Managing marketing /},
	publisher = {Free Press,},
	year = {1984.},
	address = {[S.l.] :},
	edition = {illustrated edition ed.},
	note = {Hardcover.},
	url = {http://www.amazon.com/exec/obidos/ASIN/0029037204/chopaconline-20}
}