TY  - GEN
AU  - Aaker,David A.
TI  - Strategic Market Management 
T2  - Strategic market managment
SN  - 0471484261
U1  - 658.8 AAK 2005  
PY  - 2005///
CY  - USA
PB  - Wiley
N1  - Paperback
N2  - Updated to reflect current business thinking and market conditions, this new edition describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making.�By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this text will help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions.�This new edition has been updated to place greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis
UR  - http://www.amazon.com/exec/obidos/ASIN/0471484261/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471484261
ER  -