01839 a2200229 4500 0750641142 9780750641142 658.8 2055 2055 Marketing book, fourth edition. 4th ed. [S.l.] : Butterworth-Heinemann, 1999. 718 p. ; 25 cm. Marketing series (london, england). Paperback. This fourth edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice. Professor Michael Baker, with specially commissioned contributions from top UK marketing educators and writers, sets out the scope and nature of the marketing function, its managerial application and its contribution to corporate success. The Marketing Book is an indispensable reference work and textbook for students and practitioners, all over the world. It will be essential reading for those students taking CIM Certificate and Diploma, business studies management and marketing degrees, MBA, DMS, and BTEC Higher National and equivalent courses. Fourth edition of the best-selling Marketing Book Fully revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice. Baker, Michael. Marketing series (london, england). Amazon.com http://www.amazon.com/exec/obidos/ASIN/0750641142/chopaconline-20 Amazon customer reviews http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0750641142 NBS BK 658.8 BAK 344558 344558 0 0 0 0 CL CL 2013-08-28 0 658.8 BAK NBS4328 2013-08-28 2013-08-28 BK