@book{344568,
	author = {Burnett, John. and Moriarty, Sandra.},
	title = {Introduction to marketing communications :},
	publisher = {Prentice Hall,},
	year = {1997.},
	address = {[S.l.] :},
	edition = {US ed ed.},
	note = {Hardcover.},
	url = {http://www.amazon.com/exec/obidos/ASIN/0132690853/chopaconline-20}
}