TY  - GEN
AU  - Burnett,John
AU  - Moriarty,Sandra
TI  - Introduction to marketing communications: an integrated approach 
SN  - 0132690853
U1  - 658.8 
PY  - 1997///
CY  - [S.l.]
PB  - Prentice Hall
N1  - Hardcover
N2  - For introductory courses in marketing communications, advertising and promotions. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process
UR  - http://www.amazon.com/exec/obidos/ASIN/0132690853/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0132690853
ER  -