@book{344570,
	author = {Boyd, Harper W. and Walker, Orville C.},
	title = {Marketing management :},
	publisher = {Irwin/McGraw-Hill,},
	year = {1998.},
	series = {The irwin/mcgraw-hill series in marketing.},
	address = {[S.l.] :},
	edition = {3nd ed.},
	note = {Hardcover.},
	url = {http://www.amazon.com/exec/obidos/ASIN/0071154299/chopaconline-20}
}