Boyd, Harper W. <br/><br/>
Marketing management :  a strategic approach with a global orientation/intl edition / 
Harper W. Boyd. 
 - 3nd ed. 
 - [S.l.] :  Irwin/McGraw-Hill,  1998. 
 - 547 p. 
 - The irwin/mcgraw-hill series in marketing. .
 - The irwin/mcgraw-hill series in marketing. .
<br/><br/> Hardcover. 
<br/><br/> This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software. 
<br/><br/><label>ISBN: </label>0071154299 9780071154291 
<br/><br/><label>Dewey Class. No.: </label>658.8