01163 a2200253 4500 0071154299 9780071154291 658.8 2067 2067 Boyd, Harper W. Marketing management : a strategic approach with a global orientation/intl edition / Harper W. Boyd. 3nd ed. [S.l.] : Irwin/McGraw-Hill, 1998. 547 p. The irwin/mcgraw-hill series in marketing. Hardcover. This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software. Walker, Orville C. Larreche, Jean-Claude. The irwin/mcgraw-hill series in marketing. Amazon.com http://www.amazon.com/exec/obidos/ASIN/0071154299/chopaconline-20 Amazon customer reviews http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071154299 NBS BK 658.8 BOY 344570 344570 0 5 0 0 CL CL 2013-08-28 1 658.8 BOY NBS2832 2015-07-06 2015-07-06 2013-08-28 BK No:67/2004/NIMS, Dated:23 August 2004