a strategic approach with a global orientation/intl edition Boyd, Harper W. creator Walker, Orville C. Larreche, Jean-Claude. S.l.] Irwin/McGraw-Hill 1998 3nd ed. 547 p. This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software. Harper W. Boyd. Hardcover. 658.8 0071154299 9780071154291 http://www.amazon.com/exec/obidos/ASIN/0071154299/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071154299 http://www.amazon.com/exec/obidos/ASIN/0071154299/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071154299