Boyd. creator xxu S.l.] McGraw-Hill Education 2002 eng 1 v. (unpaged) This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software. Boyd. Paperback. 658.8 BOY 2002 0071123075 9780071123075 http://www.amazon.com/exec/obidos/ASIN/0071123075/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071123075 http://www.amazon.com/exec/obidos/ASIN/0071123075/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071123075 160526 20180116182716.0