01452    a2200181   4500020001500000020001800015082000800033100002000041245004600061250001300107260004800120300002100168500001500189520088000204700001901084856008101103856008601184  a0324185103  a978032418510204a3801 aBoone, Louis E.10aContemporary marketing /cLouis E. Boone.  a11th ed.  a[S.l.] :bSouth-Western College Pub,c2003.  a624 p. ;c29 cm.  aHardcover.  aBoone and Kurtz’s Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The eleventh edition continues to provide the most current and up-to-date content by including coverage on the events over the past year, such as the recession, the terrorist attacks on America, and coverage on the ethical disasters such as the Enron scandal. Realizing that students need a solid understanding of how these events apply to marketing the authors integrate this content throughout the new edition. The changes to this edition are so significant, that this new edition is more like a new text than just a revision  aKurtz, David L  3Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/0324185103/chopaconline-2  3Amazon customer reviewsuhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=032418510