@book{344574,
	author = {Cespedes, Frank V.},
	title = {Managing marketing linkages :},
	publisher = {Prentice Hall,},
	year = {1995.},
	address = {[S.l.] :},
	edition = {1st ed.},
	note = {Facsimile.},
	url = {http://www.amazon.com/exec/obidos/ASIN/013234923X/chopaconline-20}
}