01828    a2200229   4500020001500000020001800015082001000033090001500043100002300058245008300081250001200164260003600176300002100212500001500233500001500248520103800263856008201301856008701383942002301470999001901493952008601512  a013234923X  a978013234923904a658.8  c2071d20711 aCespedes, Frank V.10aManaging marketing linkages :btext, cases, and readings /cFrank V. Cespedes.  a1st ed.  a[S.l.] :bPrentice Hall,c1995.  a403 p. ;c23 cm.  aFacsimile.  aPaperback.  aFor courses in Marketing Management, Introductory or Advanced Sales Management, Marketing Strategy, Competitive Strategy. Unlike other text/casebooks that focus either on product management OR sales management OR service operations in isolation from the other activities, this extensive exploration of marketing linkages provides a detailed look at the increasingly intertwined product, sales, and service tasks in a variety of business settings. The Introduction, Readings and 12 unique Cases discuss in depth aspects of organization and implementation that standard texts mention, but then slide over -- the interaction of external market factors and internal organizational linkages required to develop and maintain profitable customer relationships. It considers what well-known companies in different market environments are doing to manage these marketing linkages, and reveals the wider organizational implications in areas ranging from strategy development, on the one hand, to tactical sales management issues, on the other.403Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/013234923X/chopaconline-20403Amazon customer reviewsuhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=013234923X  aNBScBKk658.8 CES  c344574d344574  00104070aCLbCLd2013-08-28l0o658.8 CESpNBS3520r2013-08-28w2013-08-28yBK