@book{344575,
	author = {A., J. Paul Peter Jr. Churchill Gilbert.},
	title = {Marketing :},
	publisher = {McGraw-Hill/Irwin,},
	year = {1998.},
	address = {[S.l.] :},
	edition = {2nd ed.},
	note = {Student Edition.},
	url = {http://www.amazon.com/exec/obidos/ASIN/0072369221/chopaconline-20}
}