01172    a2200169   4500020001500000020001800015100004500033245008800078250001200166260004000178300001100218500002100229500001500250520056800265856008200833856008700915  a0072369221  a97800723692291 aA., J. Paul Peter Jr. Churchill Gilbert.10aMarketing :bcreating value for customers /cJ. Paul Peter Jr. Churchill Gilbert A.  a2nd ed.  a[S.l.] :bMcGraw-Hill/Irwin,c1998.  a656 p.  aStudent Edition.  aPaperback.  aChurchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 700 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.403Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/0072369221/chopaconline-20403Amazon customer reviewsuhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072369221