01265 a2200205 4500 0072369221 9780072369229 2072 2072 A., J. Paul Peter Jr. Churchill Gilbert. Marketing : creating value for customers / J. Paul Peter Jr. Churchill Gilbert A. 2nd ed. [S.l.] : McGraw-Hill/Irwin, 1998. 656 p. Student Edition. Paperback. Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 700 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality. Amazon.com http://www.amazon.com/exec/obidos/ASIN/0072369221/chopaconline-20 Amazon customer reviews http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072369221 NBS BK 658.8 CHU 344575 344575 0 0 0 0 CL CL 2013-08-28 0 658.8 CHU NBS4206 2016-02-25 2013-08-28 BK