creating value for customers A., J. Paul Peter Jr. Churchill Gilbert. creator S.l.] McGraw-Hill/Irwin 1998 2nd ed. 656 p. Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 700 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality. J. Paul Peter Jr. Churchill Gilbert A. Student Edition. Paperback. 0072369221 9780072369229 http://www.amazon.com/exec/obidos/ASIN/0072369221/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072369221 http://www.amazon.com/exec/obidos/ASIN/0072369221/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072369221