TY  - GEN
AU  - A.,J.Paul Peter JrChurchill Gilbert
TI  - Marketing: creating value for customers 
SN  - 0072369221
PY  - 1998///
CY  - [S.l.]
PB  - McGraw-Hill/Irwin
N1  - Student Edition; Paperback
N2  - Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 700 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality
UR  - http://www.amazon.com/exec/obidos/ASIN/0072369221/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072369221
ER  -