Czinkota, Michael R. creator Kotabe, Masaaki. S.l.] South-Western College Pub 2000 2nd ed. 598 p. ; 29 cm. A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand. Michael R. Czinkota. Hardcover. 658.8 0324022034 9780324022032 http://www.amazon.com/exec/obidos/ASIN/0324022034/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0324022034 http://www.amazon.com/exec/obidos/ASIN/0324022034/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0324022034