Dalrymple, Douglas J. <br/><br/>
Cases in marketing management / 
Douglas J. Dalrymple. 
 - 1st ed. 
 - [S.l.] :  Wiley,  1991. 
 - 608 p. ;  25 cm. 
<br/><br/> Hardcover. 
<br/><br/> Offers an outstanding set of case materials and simulation for use in a variety of marketing courses. The 50 cases provide not only a wealth of background and trends but cover a wide assortment of marketing situations in consumer, industrial, domestic and international settings. 
<br/><br/><label>ISBN: </label>0471547468 9780471547464 
<br/><br/><label>Dewey Class. No.: </label>658.8