TY  - GEN
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
AU  - Jeannet,Jean-Pierre
TI  - Cases in marketing management
SN  - 0471547468
U1  - 658.8 
PY  - 1991///
CY  - [S.l.]
PB  - Wiley
N1  - Hardcover
N2  - Offers an outstanding set of case materials and simulation for use in a variety of marketing courses. The 50 cases provide not only a wealth of background and trends but cover a wide assortment of marketing situations in consumer, industrial, domestic and international settings
UR  - http://www.amazon.com/exec/obidos/ASIN/0471547468/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471547468
ER  -