Rust, Roland T. <br/><br/>
Service marketing / 
Roland T. Rust. 
 - [S.l.] :  Harpercollins,  1996. 
 - 508 p. ;  25 cm. 
<br/><br/> Hardcover. 
<br/><br/> Brings customer satisfaction and service quality to the forefront as central concepts that are vital to any organization's success, through a multifunctional perspective. Written to provide professors the greatest flexibility in preparing their courses. Instructors will appreciate the comprehensive Instructor's Manual that includes detailed teaching notes for all of the cases. 
<br/><br/><label>ISBN: </label>0673991458 9780673991454 
<br/><br/><label>Dewey Class. No.: </label>658.8