TY  - GEN
AU  - Rust,Roland T.
AU  - Zahorik,Anthony J.
AU  - Keiningham,Timothy L.
TI  - Service marketing
SN  - 0673991458
U1  - 658.8 
PY  - 1996///
CY  - [S.l.]
PB  - Harpercollins
N1  - Hardcover
N2  - Brings customer satisfaction and service quality to the forefront as central concepts that are vital to any organization's success, through a multifunctional perspective. Written to provide professors the greatest flexibility in preparing their courses. Instructors will appreciate the comprehensive Instructor's Manual that includes detailed teaching notes for all of the cases
UR  - http://www.amazon.com/exec/obidos/ASIN/0673991458/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0673991458
ER  -