Kotler, Philip. <br/><br/>
Framework for  marketing management, a / 
Philip Kotler. 
 - 1st ed. 
 - [S.l.] :  Prentice Hall Business Publishing,  2000. 
 - 382 p. ;  24 cm. 
<br/><br/> Paperback. 
<br/><br/> Guides the reader toward proficiency in navigating the Internet marketing world, showing the reader how the Internet lets marketers make quick adjustments to market conditions, lower costs, and build relationships. Offers insight into permission-based marketing. DLC: Marketing-Management. 
<br/><br/><label>ISBN: </label>0130185256 9780130185259 
<br/><br/><label>Dewey Class. No.: </label>658.8