TY - GEN AU - Kotler,Philip TI - Framework for marketing management, a SN - 0130185256 U1 - 658.8 PY - 2000/// CY - [S.l.] PB - Prentice Hall Business Publishing N1 - Paperback N2 - Guides the reader toward proficiency in navigating the Internet marketing world, showing the reader how the Internet lets marketers make quick adjustments to market conditions, lower costs, and build relationships. Offers insight into permission-based marketing. DLC: Marketing-Management UR - http://www.amazon.com/exec/obidos/ASIN/0130185256/chopaconline-20 UR - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130185256 ER -