01164 a2200217 4500 0471552550 9780471552550 658.8 2083 2083 Dalrymple, Douglas J. Marketing management : text and cases / Douglas J. Dalrymple. 6th ed. [S.l.] : John Wiley & Sons Inc, 1994. 1008 p. ; 24 cm. Paperback. This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references. Parsons, Leonard J. Amazon.com http://www.amazon.com/exec/obidos/ASIN/0471552550/chopaconline-20 Amazon customer reviews http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471552550 NBS BK 658.8 DAL 344586 344586 0 0 0 0 CL CL 2013-08-28 0 658.8 DAL NBSD-324 2013-08-28 2013-08-28 BK 0 0 0 0 CL CL 2013-08-28 0 658.8 DAL NBS409 2013-08-28 2013-08-28 BK 0 0 0 0 CL CL 2013-08-28 0 658.8 DAL NBS3567 2013-08-28 2013-08-28 BK