text and cases Dalrymple, Douglas J. creator Parsons, Leonard J. S.l.] John Wiley & Sons Inc 1994 6th ed. 1008 p. ; 24 cm. This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references. Douglas J. Dalrymple. Paperback. 658.8 0471552550 9780471552550 http://www.amazon.com/exec/obidos/ASIN/0471552550/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471552550 http://www.amazon.com/exec/obidos/ASIN/0471552550/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471552550