@book{344587,
	author = {Dalrymple, Douglas J. and Parsons, Leonard J.},
	title = {Basic marketing management /},
	publisher = {John Wiley & Sons Inc,},
	year = {1995.},
	address = {[S.l.] :},
	edition = {1st ed.},
	note = {Paperback.},
	url = {http://www.amazon.com/exec/obidos/ASIN/047158603X/chopaconline-20}
}