Dalrymple, Douglas J. creator Parsons, Leonard J. S.l.] John Wiley & Sons Inc 1995 1st ed. 480 p. ; 24 cm. Designed to meet the needs of courses in marketing management or strategic marketing where either case material is not used or a separate casebook is selected, this text includes material on competitive analysis, direct marketing, sales promotion, international marketing and marketing research. Douglas J. Dalrymple. Paperback. 658.8 047158603X 9780471586036 http://www.amazon.com/exec/obidos/ASIN/047158603X/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=047158603X http://www.amazon.com/exec/obidos/ASIN/047158603X/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=047158603X