TY  - GEN
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
TI  - Basic marketing management
SN  - 047158603X
U1  - 658.8 
PY  - 1995///
CY  - [S.l.]
PB  - John Wiley & Sons Inc
N1  - Paperback
N2  - Designed to meet the needs of courses in marketing management or strategic marketing where either case material is not used or a separate casebook is selected, this text includes material on competitive analysis, direct marketing, sales promotion, international marketing and marketing research
UR  - http://www.amazon.com/exec/obidos/ASIN/047158603X/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=047158603X
ER  -