Bonis, J. Nicholas De. <br/><br/>
Ama handbook for managing business to business marketing communications / 
J. Nicholas De Bonis. 
 - 1st ed. 
 - [S.l.] :  McGraw-Hill,  1997. 
 - 384 p. ;  24 cm. 
<br/><br/> Hardcover. 
<br/><br/> Provides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. DLC: Industrial marketing - Management. 
<br/><br/><label>ISBN: </label>0844235954 9780844235950 
<br/><br/><label>Dewey Class. No.: </label>658.8