00930 a2200217 4500 0844235954 9780844235950 658.8 2087 2087 Bonis, J. Nicholas De. Ama handbook for managing business to business marketing communications / J. Nicholas De Bonis. 1st ed. [S.l.] : McGraw-Hill, 1997. 384 p. ; 24 cm. Hardcover. Provides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. DLC: Industrial marketing - Management. Peterson, Roger S. Amazon.com http://www.amazon.com/exec/obidos/ASIN/0844235954/chopaconline-20 Amazon customer reviews http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0844235954 NBS BK 658.8 DEB 344590 344590 0 0 0 0 CL CL 2013-08-28 1 658.8 DEB NBS3400 2016-06-22 2015-12-29 2013-08-28 BK