Bonis, J. Nicholas De. creator Peterson, Roger S. S.l.] McGraw-Hill 1997 1st ed. 384 p. ; 24 cm. Provides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. DLC: Industrial marketing - Management. J. Nicholas De Bonis. Hardcover. 658.8 0844235954 9780844235950 http://www.amazon.com/exec/obidos/ASIN/0844235954/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0844235954 http://www.amazon.com/exec/obidos/ASIN/0844235954/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0844235954