TY  - GEN
AU  - Bonis,J.Nicholas De
AU  - Peterson,Roger S.
TI  - Ama handbook for managing business to business marketing communications
SN  - 0844235954
U1  - 658.8 
PY  - 1997///
CY  - [S.l.]
PB  - McGraw-Hill
N1  - Hardcover
N2  - Provides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. DLC: Industrial marketing - Management
UR  - http://www.amazon.com/exec/obidos/ASIN/0844235954/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0844235954
ER  -